If you follow health podcasts or wellness trends you’ve probably heard Andrew Huberman mention AG1. As a respected neuroscientist and popular podcaster Huberman’s partnership with AG1 has sparked curiosity about just how much he earns from promoting the supplement.

You might wonder if these sponsorships are just side gigs or major sources of income. With AG1’s growing popularity and Huberman’s influence the numbers behind these deals can be surprising. Let’s take a closer look at what’s really going on behind the scenes.

Who Is Andrew Huberman?

Andrew Huberman stands as a neuroscientist and professor at Stanford University. He leads the Huberman Lab, which focuses on brain function, neuroplasticity, and vision research. His academic work appears in top peer-reviewed journals, such as Nature and Science.

You see his influence extend beyond academia, as he's the creator and host of the Huberman Lab Podcast. This show launched in January 2021 and now reaches millions every month, featuring deep dives into neuroscience topics and practical wellness advice.

Many know Huberman for using social media platforms—examples include Instagram, Twitter, and YouTube—to share science-based tips, tools, and sponsored content. AG1 by Athletic Greens counts among the top products he promotes to his audience.

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What Is AG1 and Why Is It Popular?

AG1 is a greens supplement blend that includes over 75 vitamins, minerals, and plant compounds, such as magnesium, zinc, B vitamins, prebiotics, and adaptogens. AG1's goal is to support daily nutrition, improve energy, optimize gut health, and help recovery.

Athletes, health enthusiasts, and wellness creators, for example, frequently mention AG1 as a convenient solution for filling dietary gaps and supporting overall well-being. Clinical research and user reviews often highlight AG1 for its taste and comprehensive formula, with notable endorsements appearing in sports science publications and health media (source: Examine.com, 2023).

Sponsorships with influential figures like Andrew Huberman, Tim Ferriss, and Rich Roll contribute to the supplement's visibility and credibility. High-profile podcast features and social media campaigns increase AG1's reach, cementing its status as a leader in the greens supplement market.

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Andrew Huberman’s Partnership With AG1

Andrew Huberman integrates AG1 sponsorships across his podcast, social media, and newsletter channels, cementing a clear connection between his neuroscience content and the AG1 nutrition supplement. This partnership leverages both Huberman’s scientific credibility and AG1’s market position.

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How the Sponsorship Works

AG1’s sponsorship of Andrew Huberman operates through standard influencer marketing agreements. You’ll find AG1 ads in episodes of the Huberman Lab Podcast, where Huberman shares personal experiences with the supplement, often paired with dedicated promo codes and affiliate links. You can trace the structure of these deals to performance-based commissions, which means Huberman’s earnings depend on conversions tracked through his unique AG1 links. Podcasting platforms, such as Spotify and Apple Podcasts, enable efficient integration of sponsorship messaging, while AG1’s inclusion in show notes and email newsletters provides multiple digital touchpoints. Sponsored posts on Instagram and Twitter create additional conversion opportunities, mirroring strategies used by other health podcasters.

The Impact on AG1’s Brand

Andrew Huberman’s partnership directly influences AG1’s brand credibility and consumer trust. Huberman, as an established neuroscientist and educator, brings scientific authority that appeals to AG1’s target audience—individuals interested in evidence-based wellness products. Upon featuring in multiple episodes, AG1 saw increased searches and social media discussions, according to Google Trends and influencer tracking platforms like Traackr. AG1’s association with voices like Huberman, Tim Ferriss, and Rich Roll expands brand awareness across podcast listeners, resulting in a measurable uptick in sales and positive consumer sentiment. Huberman’s detailed product explanations reinforce AG1’s value proposition, facilitating higher engagement rates compared to traditional ads.

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Estimating How Much Andrew Huberman Makes From AG1

You can estimate Andrew Huberman’s AG1 earnings by analyzing common sponsorship models and using current industry data. This context measures influencer impact, AG1's established position, and podcast advertising rates.

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Sponsorship Models in Podcasting

Podcast sponsorships often use these models for health supplement partnerships like AG1:

• Flat-Rate Sponsorships: Sponsors pay a fixed amount per episode or placement. Top-tier podcasts, e.g., The Huberman Lab Podcast, often command higher rates due to large audiences.
• Affiliate Commissions: Podcasters earn a percentage from sales tracked by unique links or codes. Nutritional brands, such as AG1, favor affiliate models because payments match actual conversions.
• Hybrid Agreements: Many influencers combine flat-rate sponsorships with performance bonuses for surpassing sales targets.

AG1 applies affiliate and hybrid models with premium podcasts, leveraging high conversion rates from loyal audiences.

Estimated Earnings Based on Industry Standards

Industry standards for large podcasts enable accurate projections using CPM (cost per mille) and affiliate revenue benchmarks.

For a podcast with 2M monthly downloads, four AG1 ad slots, and an affiliate payout of $15 each, earnings could fall in this range:

• Flat-Rate Potential: $100,000–$300,000+ monthly based on four ad reads at standard premium sponsor rates
• Affiliate Range: $30,000–$100,000+ monthly if 2,000–5,000 new AG1 signups occur per month through podcast and social channels

Andrew Huberman's annual AG1 earnings reach seven figures if both advertising and affiliate channels perform near industry highs.

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Factors Influencing His Earnings From AG1

Andrew Huberman's AG1 sponsorship earnings depend on specific business conditions and channel performance. Podcast metrics, deal duration, and agreement structure each shape your potential revenue calculations.

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Podcast Reach and Audience Size

Podcast reach and audience size directly impact your AG1 earnings. Huberman Lab Podcast averages over 2 million downloads per episode (Edison Research, 2023). Multiple platforms—Spotify, Apple Podcasts, and YouTube—expand Huberman's global exposure, increasing AG1 conversion rates. Higher audience engagement leads to more affiliate link clicks and code redemptions, boosting overall earnings.

Long-Term Versus Short-Term Deals

The longevity of AG1 deals changes your earnings stability. Long-term sponsorships—lasting 12+ months—often guarantee higher base payouts and better CPA (cost-per-acquisition) rates compared to one-off or short-term campaigns. Long-term deals provide income continuity and may include performance bonuses tied to sales milestones, according to industry contracts (Adweek, 2023). Short-term agreements focus on rapid bursts of promotion, yielding less predictable but sometimes higher per-episode revenue.

Why the AG1 Partnership Matters for Influencers

Brand alignment amplifies influencer impact when a credible figure like Andrew Huberman endorses AG1. Partnerships with trusted specialists boost product authority and increase audience acceptance, with examples including medical professionals, elite athletes, and leading health researchers. Audiences place higher trust in supplement endorsements made by domain experts.

Revenue diversification becomes possible for influencers who enter performance-based agreements. Earnings streams through flat-rate sponsorships, affiliate commissions, or hybrid models offer financial stability. Top creators like Huberman, Tim Ferriss, and Rich Roll use these models to maximize returns from their large, engaged followings.

Audience growth accelerates when influencers promote reputable wellness brands. High-performing partnerships spark word-of-mouth, grow social media engagement, and attract new listeners. Notable wellness podcasts often see spikes in downloads and cross-channel sharing after launching major sponsorships.

Long-term credibility builds when influencers endorse science-backed products over short-term, generic sponsorships. Endorsing clinically tested supplements supports personal branding and sustains trust in recommendations. Huberman’s AG1 partnership demonstrates lasting brand value for both parties—expanding reach while protecting reputation.

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Conclusion

Understanding how much Andrew Huberman makes from AG1 gives you a glimpse into the power of science-driven influencer marketing. While exact numbers remain confidential you can see how the right partnership can become a major revenue stream for both the creator and the brand.

If you're curious about the business side of health podcasts or considering a similar path for yourself Huberman’s approach shows the value of credibility transparency and authentic audience engagement. As the wellness industry grows these collaborations will only become more influential in shaping consumer choices.

Frequently Asked Questions

Who is Andrew Huberman?

Andrew Huberman is a neuroscientist, professor at Stanford University, and host of the popular Huberman Lab Podcast. He is known for his research on brain function, neuroplasticity, and vision, and for sharing science-backed wellness tips on various platforms.

What is AG1?

AG1 is a greens supplement blend containing over 75 vitamins, minerals, and plant compounds. It is designed to support daily nutrition, boost energy, enhance gut health, and aid recovery, and is popular among health-conscious consumers.

Why does Andrew Huberman promote AG1?

Andrew Huberman promotes AG1 because he values science-backed wellness products and believes in the supplement’s potential benefits. His endorsement also aligns with his focus on evidence-based health tips for his audience.

How much does Andrew Huberman earn from AG1 sponsorships?

Estimates suggest Andrew Huberman earns between $100,000 and $300,000 monthly from flat-rate AG1 sponsorships and an additional $30,000 to $100,000 from affiliate commissions, potentially exceeding seven figures annually.

How does Huberman share AG1 promotions with his audience?

Huberman integrates AG1 promotions into his podcast, social media, and newsletters. He often uses personal testimonials, promo codes, and affiliate links to drive engagement and track conversions.

What sponsorship model does AG1 use with Andrew Huberman?

AG1 uses affiliate and hybrid sponsorship models with Huberman, combining base payments with performance-based commissions, maximizing both the sponsor’s reach and potential earnings through conversions.

How has Huberman’s endorsement impacted AG1?

Huberman’s endorsement has increased AG1’s credibility, brand trust, and sales. His scientific authority has attracted more attention to the product, resulting in higher searches, sales, and social media buzz.

What factors influence Huberman’s earnings from AG1?

Key factors include the podcast’s audience size, deal duration, agreement structure, and how effectively Huberman’s endorsements convert listeners into AG1 customers.

Why is brand alignment important in influencer partnerships?

Brand alignment ensures the promoted product fits the influencer’s expertise and values, increasing authenticity, audience trust, and the effectiveness of the partnership.

Are AG1’s benefits supported by scientific research?

Yes, AG1 has been reviewed by users and studied clinically, with many finding its formula beneficial for daily nutrition, energy, and gut health. Huberman’s endorsement further signals the product’s credibility.